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Are you curious what the life of a top athlete looks like? I dive into the lives of athletes from the world of surf, wake, kite and snow! What does it take to achieve peak

performance? What is their drive and where do they find inspiration?

Ripstar is an action sports travel organization which organize high-end snow, surf, kite and wake camps, instructor training, events, exclusive trips and group travel for every level. 

Ripstar asked me to come up with a concept which would help them to improve organic visibility and ranking on search engines like Google. 


Writing a blog is a powerful tool for improving your website's SEO. By creating fresh and relevant content, optimizing for keywords, building backlinks, increasing engagement and traffic, and promoting your content on social media, you can improve your website's visibility and attract more potential customers.


With the vast amount of information available on the internet, search engines are the primary way that people discover new websites and information. SEO optimization is crucial for businesses and organizations that want to attract more traffic to their website and improve their online visibility. 

Hence, I developed a fresh blog concept titled "The World of Interviews" for their website. This concept delves into the lives of athletes in the realms of surf, wake, kite, and snow. It offers a compelling content that aligns with their holiday offerings through world-type-a-like themes. Simultaneously, it activates their hashtag #sharethestoke by presenting top-notch content that matches the caliber of their high-end trips. Moreover, I conducted all the interviews personally alongside developing the concept.

This has resulted in:


  • Improved Rankings and Online Visibility.
    Keyword optimization by using targeted keywords and phrases which increased the relevance of the website to appear in relevant search engine results.

  • Optimized Backlinking.
    High-quality and authoritative backlinks which improved the website's online reputation and authority, which improved the search engine rankings.

  • Increased Engagement and Traffic.
    By providing informative and relevant content that is interesting to the target audience, visitors spend more time on the website and explored other pages.

  • Opportunities for Social Media Content.
    Reached a wider audience by sharing the blog interviews on social media platforms. Which also helped to increase engagement and build relationships with the target audience.

  • Relevant and High Quality Content.
    Demonstrated the search engines that the website is active, informative 
    and up-to-date.




Content creation

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