There’s a rush before every ride. When we stare down the mountain, or watch a set build on the horizon. That rush is what we live for. With likeminded people and the deepest respect for nature. That’s where we seek inspiration and find ourselves. We’re right there with you. Sharing the stoke!
BACKGROUND
Ripstar is an action sports travel company. They offer high-end snow, surf and kite camps, instructor training, exclusive trips and events. Whether you're an adrenaline junkie looking for an action-packed adventure or seeking to explore a new sport.
Ripstar places a strong emphasis on sustainability and responsible tourism because nature is their playground. One of the key aspects that sets Ripstar apart is their team of highly experienced and knowledgeable experts which have a deep understanding of the sports and activities they facilitate.
QUESTION
Despite initial bookings for Ripstar's new adult location, Oyambre, falling short of expectations, the team remained determined to transform the situation into a remarkable success. They entrusted me with the task of developing a strategic plan to rejuvenate bookings and drive sales.
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RESULT
A revisit marketing strategy for this specific new surf camp.. This included analyzing the target audience, refining communication and using new marketing channels to reach potential customers. By tailoring the approach and maximizing the reach, we where able to generate greater interest and booking. Which resulted in a positive sales result.
This successful assignment resulted in a long-term collaboration. We turned out to be a perfect match. Currently I work on a marketing spectrum which encompasses a wide range of strategies and marketing activities that we utilize to promote Ripstar’s products, build brand awareness, engage customers and drive sales.
Here are some key elements of the wide marketing spectrum I work on:
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Marketing- & brand strategies
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Digitale & traditional marketing
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Content creation
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Blog interviews top athletes
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Influencer marketing
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Persona-based marketing
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Social media
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Client
Ripstar
Services
Strategy
Branding
Content
